$1.6 Million in 9 Months with a Single Marketing Strategy

THE CLIENT

PraxisNow LLC — Before It Was Neurogym

PraxisNow LLC is the company that would become Neurogym. Its programs teach mindset mastery, hypnosis, neuro-linguistic programming (NLP), and positive affirmations, tools designed to help people reshape their internal beliefs and manifest lasting success.

THE CHALLENGE

Survive, Then Succeed

The company needed a way to convert. PraxisNow LLC had a valuable product and a strong mission. Every offer they provided had great value to their customers. Unfortunately, marketing and sales systems were generating average results. They were making sales, but the company aimed for greater heights.

Objectives

• Generate immediate funds to keep the business operational
• Successfully launch and sell new products
• Strengthen brand presence and create a sustainable marketing system

Results

What Changed

$1.6 Million in Only 9 Months

The company generated extraordinary momentum in a very short span of time. Within just nine months, the front-end engine alone produced $1.6 million in sales. And that's without counting upsells or high-ticket backend offers. When factored in, total short-term revenue surged to $3.2 million. This rapid acceleration created the cash flow and confidence needed to reinvest in growth and scale with intention.

Long-Term Predictable Sales: $7 Million Total Revenue in 3 Years

The business secured consistent, year-over-year revenue. Over the next three years, the company surpassed $7 million in total sales. A system that reliably converted new leads and retained existing customers stabilized the unpredictable highs and lows common in many SMEs. Now the company operated with a steady, measurable sales rhythm that leadership could plan around.

Long-Term Predictable Sales: $7 Million Total Revenue in 3 Years

Despite the impressive revenue, the operation never ballooned into an unwieldy, bloated organization. The entire sales and delivery engine ran profitably with a lean team of just three to four people overseeing advertising, customer service, and automation. This meant lower overhead, higher margins, and a business model that scaled efficiently without burning out staff or requiring constant firefighting.

Long-Term Predictable Sales: $7 Million Total Revenue in 3 Years

A business has to do more than stabilize the present. So Daryl helped build a platform for future growth with a proven sales system, a responsive audience, and a streamlined internal operation. Now the company was positioned to expand its brand and roll out additional products with far less risk. New offers could enter the market faster, backed by the confidence of an already successful, scalable infrastructure.

How We Did It

It was time to turn the company's situation around through a single, replicable marketing system.

Quick Profits and Reusability

Daryl and his team designed a standardized lead generation and client acquisition process anchored by a six-hour live webinar. This system had two benefits: quick, immediate short-term revenue to keep the company afloat, and reusability, since the same system also anchored the company's finances as a long-term automated sales engine.

$550,000 From Strategic Promotions

The company had 50+ strategic partner promoters, but they were underutilized. Harnessing them earned approximately $550,000 from about 600 orders. To ensure no lead was left behind, the process included:

• Dedicated Sales Line: at least two representatives were on standby to handle inbound inquiries.
• Outbound Calls: specialists contacted anyone who reached the order form, or clicked it via follow-up emails, but hadn't yet purchased.

Boosted Conversion Rates

Daryl's team ran A/B split tests for every step: registration pages, reminder emails, and order forms. No step of the customer journey went untested. The winning versions were combined, automated, and replayed weekly, creating a perpetual "simulated live" funnel. Each Sunday-through-Saturday cycle featured:

• A six-hour Saturday event
• Pre-event content and workbook materials to build excitement and trust
• An automated weekly ad campaign using audience data for precision targeting

Predictable Revenue

Starting with a modest $500 ad budget, they reinvested weekly profits to double spending and expand reach. Now they could put a number to their revenue and plan accordingly.

The Outcome

Why They Made the Right Choice

The CEO didn't just pull the company out of its nosedive. He rebuilt it brick by brick. Working with Daryl created a machine engineered for consistent, long-term growth.

Every challenge once demanded half the team's attention. What used to feel like a fire drill now runs like a smooth, confident operation. Now, the staff walks in each morning knowing exactly what needs doing. They know what drives results. They know what to ignore. Everyone understands where their energy creates real profit.

Gone are the desperate guesswork tactics, the random promos, the "let's hope this works" campaigns. With a real data-driven system humming in the background, every move is intentional. Every initiative is grounded in measurable insight. Every process is engineered for predictable, bankable outcomes.

Today, the company operates with the stability most SMEs only dream about. Burnout has been replaced with precision. Confusion has been traded for clarity. And instead of praying for performance, the team now produces it.

The company continues to thrive thanks to a streamlined, high-performing marketing system. What began as a last-ditch effort to survive swiftly evolved into a multi-million-dollar growth engine.