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In day-to-day life we deal with colors. We see the world through colors. Life doesn’t exist without colors.
When it comes to marketing big companies do attract customers with colors. As an example if we go to apple.com they have used pretty good colors such as gray, silver, white and crisp photos, to attract customers. If we use bright colors it makes difficult to read and people might close the website instead of browsing on it. So we always have to choose colors properly.
www.bestbusinesscoach.ca
– By branding – By company’s website – By advertising
1- Branding: Always pick the right color for your brand, for doing that you’ve to choose the color by considering few things in mind, and those are your brand identity, values. Keep the color theme same for all of your company products, as well as logo. It will not only make your brand identity more stronger but will convey the same message in all your products. Same as in Bestbusinesscoach, the color theme is blue always. Even company’s CEO is wearing a blue shirt wherever you see his picture on website or any other landing page and the logo color is blue as well. This increases the brand recognition. 2- Company’s website: Website is also a good place for communicating your company’s colors. Keep the same color on every landing and sales page. This will make the website look authentic. This doesn’t mean that the color you choose is always the perfect color. You can test your pages twice, thrice to come to a good variation page with the most suitable colors for your prospects. You can choose and test different colors for your buttons as well.
3- Advertising: While doing online advertising via campaigns color can help you a lot in a way that you can choose it according to your campaign. If you’re promoting on a national holiday you can choose colors of your landing pages same as your country’s flag. Or if it’s Halloween you can choose a theme as orange and black. By doing this it will represent emotions on the pages and the audience will feel more connected, and this is the right way of making your marketing colorful.
Marketing
In short color helps your customers to remember your brand for longer and this is the right way of marketing.