Seven Myths of Email Marketing

Seven Myths of Email Marketing

 

As email marketing is one of the oldest method of communication. It’s the use of email communication in marketing. It’s great method of communication in a way that you can communicate to many people at once. Email marketing includes sending direct promotional emails to try and acquire new customers. Also those emails which are for encouraging customer loyalty and enhancing the customer relationship. Email marketing also includes placing the marketing messages in emails sent by other people. Email marketing is also a cheap way of communication because you can target multiple people at a time.

 

There are three main types of email marketing:

1- Sending people a direct mail

2- Emailing newsletters

3- Placing your message/articles or advertisements in e-newspapers

 

www.bestbusinesscoach.ca

With email marketing you send newsletters, design beautiful email campaigns, and keep in touch with your contacts and customers. There are many myths revolving around it. Not all of those myths are true in fact. Still most marketers rely on email marketing for their business services.

But these below myths are in fact statistically true and they have come up with good results according to studies for email marketing.

 

Myths of email marketing:

Myth # 1: Consumers are drowning in emails from trusted brands.

Myth # 2: The best time to send emails is 3pm on Thursday.

Myth # 3: You should stop sending to ‘inactive’ users after 6 months.

Myth # 4: Consumers are trigger happy with the spam button.

Myth # 5: If brands send more email consumers simply ignore more.

Myth # 6: Short email subject lines give better results.

Myth # 7: Email ends up in the spam folder because of subject lines.

 

So, these myths of email marketing remains myths after all.

 

Infusing Engagement into the Marketing Funnel

Infusing Engagement into the Marketing Funnel

When it comes to marketing funnel engagement of prospects is very important. In today’s world marketing is a two-way communication. Propects interacts with you and your services. There are blogs, comments sections and what not, where customers engage and interact with you and give their comments about your product. This way you can not only know their opinion but can improve your customer services as well.

www.bestbusinesscoach.com

 

The question is how can you get this engagement better and more effective into your marketing funnel.

 

 

The old marketing funnel generally followed some version of this pattern:

 

– Awareness: Brand awareness matters because brands in the initial-consideration set can be up to three times more likely to be purchased eventually than brands that aren’t in it. Send offers to customers regularly and make them aware about your product. This can be done via regular email campaigns. The more your customers are aware about your product, the more they’ll be able to identify their wants.
– Research/Consideration: Do research on your target market. If your product is a startup product you should plan and build your marketing funnel around your target market. The first and most critical part is to decide who will be on the receiving end of your product.

 

So if you apply these two in your today’s marketing funnel, you will definitely have better and more excellent results generating a higher return and revenue.

 

 

Small Business Coaching Q&A Call

Click Below To Listen To This Recent
Small Business Coaching Q&A Call:

small business coaching q&a call mp3map :: {skin:’black’, animate:true, width:’200′, volume:0.6, autoplay:false, loop:false, showVolumeLevel:true, showTime:true, showRew:true, downloadable:true, downloadablesecurity:false, id3: false}

Raw & Uncut Small Business Coaching Advice

In this unedited recent small business coaching call, small business owners – just like you – emailed in questions on how to address problems they were facing in their small businesses. The opened up and ‘said it like it is’ so you could have a candid look at how you can solve these problems in your business.

Some of the questions we go over in this small business coaching call include:

 

• “Why is it harder for business owners to acquire family members and friends 
as customers than cold market?”
• “How do you brand yourself?”
• “How can I grow and improve my small business?”
• “How do you stay organized and keep accurate records?”
• “The biggest problem by far for me is successful marketing. I get good word of mouth and recommendations, but advertising is almost completely ineffective despite considerable advice and attention to it.
• I have no idea why this is so. Moreover, recommendations and a good reputation do not bring more clients through the door. Furthermore, undercutting all my competitors has failed to lead to more consultations and raising my prices even slightly puts people off, despite the fact that my competitors charge ten times my rates or more. 

What should I do?”
• “How can I use social media to grow my business?”
• “How is starting a business with a partner different than starting a business on your own? What do I need to consider?”
• “It’s hard when you have a small business with little to no employees, because you are everything in the company. You do the work of the management, finances and labor, if any. It’s hard to keep everything balanced, and to find time to complete everything, yet still try to keep your business growing. How do I stay motivated?”
• “How do I keep customers?”
• Plus Much More!

 

Click Here To Listen:
small business coaching q&a call mp3

Small Business Coaching For Busy People

Whenever I’m asked to do some small business coaching it’s often really important to get background information from the the callers. The more I know about a small businesses problem the easier it is for me to coach them and address their problems.

How This Small Business Coaching Call Will help You

In this call we were fortunate enough to have are good group of people for small business coaching call. People who sincerely wanted small business coaching and were willing to open up for everyone including you to listen to. Very brave thing a lot of us are free to step forward and reveal intimate details about what we’re doing. Or even just to admit that were having problems. That’s one small business coaching is all about. Turning does problems into opportunities.

 

What Would You Ask If One Of These Small Business Coaching Callers Was You?

Business Coach Daryl Urbanski Experience Pros Radio Interview

Click The Play Button To Start The Business Coach Interview:

Business Coach Daryl Urbanski Experience Pros Radio Interview

map :: {skin:’black’, animate:true, width:’200′, volume:0.6, autoplay:false, loop:false, showVolumeLevel:true, showTime:true, showRew:true, downloadable:false, downloadablesecurity:false, id3: false}

Business Coach Expert Interview

Here’s a copy of an interview I did experience pros positive business radio show. The funny thing was I wasn’t sure if the host was asking me challenging questions so I could prove I knew what I was talking about as a business coach by giving more detail or if it was because he didn’t like what I was saying..

Just before I came on I overheard them discussing how advertising doesn’t work unless you keep at it – keep advertising. It’s about building your brand over time.. That’s what makes your phone ring. Oops.

My interview probably could have been timed better. ha ha ha

Business Coach On A Rampage

It wasn’t a direct confrontation but you hear me clearly explain where yes, frequency and repeat messages are needed, plus HOW to do it effectively (theres a very important secret to it). But to spend your marketing dollars wildly without following my suggestions as a business coach – can get you in trouble very quickly.

Don’t mistake me. It was an honour to be a guest on their show. I did and do appreciate the opportunity.

All in all it was a good experience for me, they were very professional, very efficient and I think I gave some good quality information from a business coaching perspective.

What do you think?  Did this interview leave you with questions I should answer in another blog post or upcoming interview?

Post your comment below and let me know what you think.

As a business coach I can help you best if you tell me what you need.